Digital & Analytics

Digital strategies and data-driven business models are at the top of our clients’ agendas. To serve their needs in an integrated approach, we have established our own digital delivery platform called VectorSM.

VectorSM includes our digital skills, tools, and experts. This way, we do not only help clients move to the forefront of the digital age:SM In addition, the platform offers our own people unique opportunities to apply and develop their digital skills in a state-of-the-art working environment.

As we’re determined to grow further, we specifically look for people who combine solid expertise in design, software development, digital marketing, or advanced analytics with passion and a pioneer spirit. Working closely with our clients, you’ll develop cutting-edge products and services in interdisciplinary teams. People joining Bain with a digital/analytics background will typically start in a specialist role. In addition, consultants with an interest in programming, machine learning, advanced analytics, or digital marketing have the option to deepen their related skills: We have a highly flexible rotation system in place that allows them to focus on data-driven projects as opportunities arise.


Our digital marketing team FRWD@Bain helps customers optimize their digital commerce approach and, more broadly, their marketing in the digital age. At a global level, we have 200 experts from areas such as digital media, digital search, digital analytics and ad tech, who analyze clients’ marketing campaigns, develop strategies, and identify potential for improvement and sustainable revenue growth. In short, FRWD@Bain helps clients develop and implement the structures, processes and capabilities they need to make their data-driven marketing a lasting success.


Our Advanced Analytics Group (AAG) is a global team of experts in state-of-the-art technologies. Using their specialized analytical skills and tools, they developing individual client solutions in areas such as data science, data engineering and operations research. The group also helps client companies to build/expand relevant analytical capabilities and capacities, and to use analytical insights for enhanced decision-making and added value.

Product Design and Innovation

Unser Advanced Digital and Product Team (ADAPT) is a global team of digital experts, whose specific mission is to help clients accelerate their digital transformation. Working as product managers, product designers and software developers, they apply concepts such as design thinking and agile approaches to develop innovative solutions, validate prototypes, and translate prorotypes into scalable digital products and services. The European ADAPT team is based at our innovation center in Berlin: the Bain Digital Discovery Hub.